8 Free Marketing Tools You Should be Using

Creative Feed - Saturday, June 08, 2019

There are plenty of online marketing tools available in the market right now, and some of them can be quite expensive. This can be a challenge if your business doesn’t have the budget to purchase these innovative marketing tools. Of course, you do need various marketing software to help you analyse your customer’s online behaviour and improve your business’s online presence. Fortunately, there are many free online marketing tools that you can utilise for your business!


Google Analytics

Google Analytics

Google Analytics is definitely one of the best free analytics services that you can use for your online marketing. This analytics tool can help you understand more about your audience and customers by tracking their behaviour when they visit your website. Google Analytics can also be used to track conversions, website traffic, audience demographics, and many more. You can even create and schedule reports for data and metrics that are relevant to your business’s website.

Installing Google Analytics isn’t necessarily hard if you know basic coding or if your website builder is easy to use. If you’re not confident with installing the analytics tracking code, you can consult a web developer to help you out.

 

Ubersuggest - Keyword Planner

Ubersuggest

There are other free keyword research tools that you can use aside from Google Ads Keyword Planner and one of them is Ubersuggest. It basically has the same functions as Google Ads Keyword Planner but with some additional features such as a backlink analyzer and traffic analyzer. Ubersuggest also adds a bit more insight of keywords you want to rank with by determining if a keyword is competitive or not. The keyword tool even provides your chances of ranking with a particular keyword.

Buffer

Buffer

Social media is a driving force in modern marketing which is why both small business owners and large enterprises are using it to promote themselves. With that said, updating and scheduling posts on social media profiles can be time-consuming. There are various social media management tools and one of them is Buffer. It’s user-friendly and helps you centralise your social media management easily. The free version has some limitation allowing three social media profiles and 10 scheduled posts but this does meet a lot of people needs.

Canva

Canva

Creating visual advertising material is necessary to spark an online presence. If you can’t afford Adobe Photoshop’s monthly subscription, feel free to use Canva. Canva is a free graphic-design tool that you can access on the internet. One of the reasons why Canva is so popular is because it has templates for the most popular social media platforms. What makes it even better is that the dimensions are already adjusted according to what type of social media and what type of post. For example, you can just type “Facebook Cover” on the search form to find a Facebook cover template and its best dimensions for the Facebook platform.

There are images, designs, and icons that you need to purchase before you can use in Canva. This isn’t really an issue for some marketing agencies or business owners since they can just upload their own images and design it using Canva’s tools. There are websites that offer free high-quality images and stock photos such as Unsplash and Pexels.

 

Powtoon

Powtoon

Images are great and all but there are cases when videos can become more impactful for your audience. Creating short video ads and presentations have never been easier thanks to Powtoon. It has a free version which provides free templates, soundtracks and assets. You should be aware that the max length of videos is three minutes only. However, that’s actually plenty of time since video ads are usually short (one minute or less). Not to mention that a majority of people have short attention spans nowadays. Just do your best to keep your video ad or presentation engaging and appealing to your audience, especially in the first few seconds.

 

Mailchimp

Mailchimp

Email marketing allows you to reach out to your customers and prospects with relative ease. You can tell your target audience about your new promos, products, pricing and other information about your business through an email newsletter. With that said, MailChimp is a great option if you need a free and reliable email management tool. MailChimp offers a free plan which allows you to schedule emails, do app integrations, provide reports, etc. You can upgrade to other pricing plans if ever your business is growing and thus, require more powerful features from MailChimp. If you’re just starting out, MailChimp is a great email management service.

These are just a few of the best marketing apps and software that we found useful for anyone who is on a budget. We know there’s a lot of other free tools out there so feel free to share them on the comments below!

These is just a few tools in our belt. If you're looking for a particular tool for a task contact us and we can help.